COUNTRY Financial is a group of insurance and financial services providers serving customers in 39 states. Today, COUNTRY Financial offers a range of auto, home, life, and commercial insurance products along with retirement planning, investment management, and other financial services. The Bloomington, Illinois-headquartered employs 4,000 people across the United States and earned $3.5 billion in revenue in 2018.
COUNTRY Financial History
COUNTRY Financial was founded in 1925 by a group of Illinois Agricultural Association members. The company initially focused on providing fire and lightning insurance to farmers. COUNTRY Financial started as a grassroots movement, with 385 Illinois farmers working part-time to sell insurance products to friends and neighbors throughout the 1920s.
COUNTRY Financial began selling crop insurance in 1926, auto insurance in 1927, and life insurance in 1929. Other financial services, including wealth management and retirement planning, have been offered since the 1980s.
As of 2019, COUNTRY Financial and its subsidiaries serve approximately one million households and businesses across 39 states, although the availability of specific products varies between states. COUNTRY Financial has a particularly strong presence in the Midwest, including Indiana, Illinois, Iowa, Missouri, Wisconsin, and Minnesota. COUNTRY Financial auto insurance is currently available in 17 states.
COUNTRY Financial Rankings
COUNTRY Financial is not large enough to be ranked on the nationwide J.D. Power claims satisfaction rankings. However, the company is ranked on J.D. Power’s subregion rankings for the North Central region, where COUNTRY Financial ranks very well compared to its competitors. Here’s how the company performed on the latest rankings:
Overall Satisfaction: 4 out of 5
Policy Offerings: 5 out of 5
Price: 3 out of 5
Billing Process and Policy Information: 4 out of 5
Interaction: 4 out of 5
Claims: 3 out of 5
Only four other companies received a higher score than COUNTRY Financial in the latest J.D. Power rankings, which means the company is one of the best auto insurance providers in the North Central region.
COUNTRY Financial also has a strong financial rating according to financial strength rating (FSR) agency A.M. Best. COUNTRY Financial received an A+ or “Superior” rating from A.M. Best, indicating that the company should have no issue covering its claims or liabilities in the near future.
Furthermore, COUNTRY Financial has an NAIC complaint index rating of 0.22, which is significantly lower than the median of 1.00. That means the National Association of Insurance Commissioners (NAIC) received significantly fewer complaints about COUNTRY Financial compared to other insurance companies.
What Makes COUNTRY Financial Unique?
COUNTRY Financial has several features that distinguish itself from its competitors, including:
Only Available in Certain States: COUNTRY Financial offers financial services and auto insurance to customers in 39 states. However, the company only sells car insurance in 17 states, including Alabama, Alaska, Arizona, Colorado, Georgia, Illinois, Iowa, Kansas, Minnesota, Missouri, Nevada, North Dakota, Oklahoma, Oregon, Tennessee, Washington, and Wisconsin.
Multiple Insurance Products: COUNTRY Financial offers a wide range of insurance policies and products. Bundling multiple products together with the same company qualifies you for a discount of up to 25%.
Occupational Discounts: Those in certain occupations qualify for discounts with COUNTRY Financial. Full-time K-12 teachers, firefighters, police officers, EMTs, paramedics, and first responders, for example, can receive discounts of up to 10%, while certain other discounts qualify for 5% savings.
Other Unique Discounts: COUNTRY Financial has one of the most extensive discount lists we’ve ever seen. There are standard discounts you expect to see, including good student discounts, defensive driving discounts, and safe driving discounts. There are also unique discounts you rarely see anywhere else, including a discount for engaged couples over 21.
Is COUNTRY Financial a Good Insurance Company? Our Review
COUNTRY Financial is a well-rated insurance company known for its strong customer service and policy offerings but not its competitive prices. Generally, COUNTRY Financial’s prices are higher than the competition. You can reduce the cost substantially by qualifying for COUNTRY Financial’s many discounts, although customers who don’t qualify for those discounts will find cheaper prices elsewhere.
Based on most ratings agencies, including J.D. Power, COUNTRY Financial is a very good insurance company. COUNTRY Financial achieved near-perfect rankings in every category on the latest J.D. Power report, for example, including 4/5 stars for overall satisfaction, billing process, and customer interaction, along with a perfect 5/5 score for policy offerings.
COUNTRY Financial is also in a strong financial position. Not only has COUNTRY Financial operated smoothly for nearly a century, but the company also has a strong financial strength rating from A.M. Best and other analysts.
One of the main drawbacks of COUNTRY Financial, aside from price, is that the company’s car insurance is only available in 17 states. COUNTRY Financial has a particularly strong presence in the Midwest, although car owners in most other parts of the country are out of luck.
COUNTRY Financial Auto Insurance Policies and Products
COUNTRY Financial’s auto insurance policies and products are well-rated compared to competitors. Here are some of the features that make the company’s policies unique:
Emergency Roadside Assistance: COUNTRY Financial offers reimbursement of up to $100 if you run out of gas, break down, or encounter some other type of roadside incident. You can also add towing, fuel delivery, and repair coverage to your policy as an add-on.
Personal Effects Coverage: Add personal effects coverage to cover items stolen during a car theft or break-in. Certain items, including certain electronics, are not covered by this add-on. This add-on may be unnecessary if you already have home insurance.
The Keeper: COUNTRY Financial has their own version of new car replacement coverage called “The Keeper”. If your vehicle is up to four model years old, then The Keeper will cover the cost of buying a brand new car of the same make and model if your car is totaled in an incident that falls under collision or comprehensive coverage (The Keeper does not apply to vehicles that are stolen or damaged in a fire, however). The Keeper costs Between $70 and $300 per year.
COUNTRY Financial is a well-rated insurance company with a relatively small presence across the United States. Although COUNTRY Financial sells financial products and certain insurance products in 39 states, the company only sells car insurance in 19 states.
In states where COUNTRY Financial is available, the company is very well-rated by ranking agencies and policyholders alike. Although prices tend to be higher than competitors, policyholders can save a significant amount by taking advantage of COUNTRY Financial’s many discounts.